Google Play URL & Campaign Link Generator

Generate direct Play Store links, market schemes, and campaign referral URLs with full UTM tracking parameter support.


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Google Play Campaign Tracking Reference

Referrer URL Syntax

Google Play accepts standard URL-encoded referral parameters (`referrer=utm_source...`) to pass campaign data safely through installation.

Play Console Analytics

Track acquisition performance, conversions, and campaign breakdowns directly within your Google Play Console acquisition reports.

Direct Market Schemes

Use `market://details?id=...` links directly inside native mobile apps to launch the Google Play app seamlessly without opening a browser.

Google Play URL & Campaign Link Generator features

  • Available tool controls: Generate Play Links.
  • Input and option fields: Android Package Name:, UTM Source:, UTM Medium:.

Using Google Play URL & Campaign Link Generator in a development workflow

Use a realistic sample that is small enough to inspect. Check the tool’s assumptions before relying on its result.

Work through one representative case

  1. Run a small example first and compare the output with an expected value before trying a larger case.
  2. Pay attention to these page fields: Android Package Name:, UTM Source:, UTM Medium:. Confirm which fields are inputs, options, or output areas before processing.
  3. The page exposes these relevant actions: Generate Play Links. Choose only the action that matches the result you need.
  4. Confirm the result in the application or environment that will use it. The page only evaluates the information supplied here.

Check the result in its intended context

Identifier and link rules vary by platform. Verify package or bundle identifiers and test links on the target OS and installed app version.

Frequently Asked Questions (FAQ)

Campaign parameters are appended using the `referrer` query parameter. When a user installs the app from this link, Google Play captures the referrer string and makes it available to your app install broadcast receivers or analytics SDKs.

Web URLs (`https://play.google.com/...`) work everywhere including desktop browsers and mobile web. Market schemes (`market://details?...`) only work when triggered on an Android device with the Play Store app installed.